Original Equipment Manufacturer

1

Company

Original Equipment Manufacturer
2

Challenge

A multi-national original equipment manufacturer wanted to enter into a new, high-growth market. They approached MTA based on our experience and know-how to help them assess the opportunity, develop a strategy, and achieve their market share objectives.
3

Process

MTA developed an overview of the industry, applications, competitors, and channels to help them better understand the market. We conducted in-depth interviews with key end users, material suppliers, industry experts, and channel partners to identify the critical attributes for success. We implemented an kano analysis that identified the key differentiating features the market required, and we recommended a strategy for successfully entering the market.
4

Results

With a clear picture of what the customers value, MTA utilized our motion and process control expertise to develop a breakthrough, new product that will position our client as the technology leader in this market. The entire project will be complete from concept to breakthrough introduction in less than thirty months.

Past Successes